SCHAUMBURG, Ill. -- Nielsen, the leading global provider of information and analytics around what consumers watch and buy, announced a broadening of its agreement with 7-Eleven Inc. from sample to full-census cooperation. The expansion will increase 7-Eleven's store count in Nielsen's convenience store service from 3,100 to 6,500, bringing Nielsen's total c-store count to 17,500 in 2012.
The new agreement opens the door to developing additional analytical capabilities for consumer packaged goods (CPG) manufacturers and 7-Eleven.
"With more 7-Eleven stores' information available through Nielsen, CPG manufacturer partners can access information that offers more detail and wider geographic representation of the convenience store industry," said Jesus Delgado-Jenkins, 7-Eleven senior vice president of merchandising, marketing and logistics. "The additional sales information strengthens critical decision-making, which ultimately drives improved analysis of consumer needs and buying trends."
John Lewis, president and CEO, Consumer North America, for Nielsen, said, "Our agreement with 7-Eleven underscores our continued investment in and commitment to the convenience store channel. Nielsen offers the most representative view of the convenience channel in the information and measurement industry. We are committed to continual innovation and enhancement of our services to drive value for our clients."
Nielsen Holdings N.V. is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York City and Diemen, the Netherlands.
7-Eleven, Dallas, operates, franchises or licenses more than 8,800 7-Eleven stores in North America. Globally, there are approximately 42,700 7-Eleven stores in 16 countries. During 2010, 7-Eleven stores worldwide generated total sales close to $63 billion.
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