General Merchandise/HBC

7-Eleven Welcoming Joe 18-Pack, Joe Every-Three-Days Pack

DePinto describes how customers are altering buying habits based on poor economy
DALLAS -- Commenting on how the economic downturn is affecting convenience store sales and consumer purchasing habits, 7-Eleven Inc. CEO Joe DePinto told The Dallas Morning News that customers are buying fewer six- and 12-packs of beer, choosing instead better-value 18-packs. Stores are making room in cold cases for the bigger packs, he added.

The Dallas-based c-store chain provided the newspaper with some additional economic indicators in the beverage and foodservice categories:
People are buying cheaper beer during the week. Premium picks up on the weekends. [image-nocss] Customers are trading expensive energy drinks and waters for Mountain Dew. The soft drink apparently provides the biggest buzz for a buck. It's moved up a couple of notches to the No. 3 soft drink at 7-Eleven. Customers are using refill mugs more to save on that daily cup of coffee. And in the tobacco and other categories:
Cigarettes are elastic after all. Since the 62-cent federal excise tax went into effect April 1, many pack-a-day customers have become pack-every-three-days customers. Customers are moving to $10 prepaid phone cards from $20 ones. More people are using their backyard grills. Propane demand is up at 7-Eleven. It plans to expand the number of stores that sell tanks and refills this summer. 7-Eleven operates, franchises or licenses approximately 7,800 7-Eleven stores in North America. Globally, it operates, franchises or licenses more than 35,600 stores in 17 countries. During 2008, 7-Eleven stores worldwide generated total sales of more than $53.7 billion

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Foodservice

Opportunities Abound With Limited-Time Offers

For success, complement existing menu offerings, consider product availability and trends, and more, experts say

Snacks & Candy

How Convenience Stores Can Improve Meat Snack, Jerky Sales

Innovation, creative retailers help spark growth in the snack segment

Technology/Services

C-Stores Headed in the Right Direction With Rewards Programs

Convenience operators are working to catch up to the success of loyalty programs in other industries

Trending

More from our partners