OAKBROOK TERRACE, Ill. -- When it comes to Amazon’s private-label products, convenience stores have the most to lose, according to a study by Carbonview Research.
Carbonview, Deerfield, Ill., surveyed 1,015 shoppers to find out just how much Amazon will affect the retail industry.
Amazon began its first broad push into perishable private-label foods at the end of June, rolling out whole-bean and ground coffee under its new Happy Belly label and bottles of baby food under the Mama Bear name, The Wall Street Journal reported.
The availability of these private-label products, however, puts pressure on the c-store industry: Forty-four percent of shoppers surveyed by Carbonview indicated they would shop at convenience stores less. Likewise, 41% said they would purchase from drug stores less and 38% would buy from club, mass and grocery channels less.
“It’s pretty obvious why [c-stores] would take a larger hit. It’s basically price, selection and the environment not necessarily being conducive to larger basket sizes,” said Rich Ratcliff, senior vice president of Carbonview, during the webinar, “Amazon to Begin Offering Private-Label Consumable Goods: What Does This Mean for You.”
There is good news, too, though ..