NEW YORK -- SoupMan Inc. has announced that The Original SoupMan, the soup brand that inspired the soup episode of Seinfeld, will have the industry leading power of sales and marketing Advantage Sales & Marketing LLC behind the national launch of its new shelf-stable carton packaged soups. The company plans to leverage ASM's scale and client resources.
"The team at ASM is proud and excited to be partnered with such a great company and look forward to expanding the SoupMan brands nationally so all of America can enjoy [Al Yeganeh's] famous soups," said Dennis Forkin, vice president client services for ASM.
"Our relationship with ASM is expected to serve as a significant catalyst in advancing both breadth and velocity of the national distribution of our newly launched carton soups," said Arnold Casale, CEO of SoupMan. "We believe the combination of our unparalleled recipes, our revolutionary shelf-stable cartons, competitive price points and ASM's vast resources and retail relationships will establish our brand as a significant competitor in the [more than] $6 billion consumer soup category next to Campbell's and Progresso."
SoupMan partners and brand ambassadors, Shaquille O'Neal and Jason Alexander, will be leading the marketing and branding campaigns this coming fall and beyond. The soups are conveniently heat and serve.
The Original SoupMan shelf-stable soups will feature the same "obsessive perfectionism" and eclectic varieties for which the brand is famous, starting with Lobster Bisque, Chicken Noodle, Lentil and Tomato Bisque. The product will be available in supermarkets and retailers across the United States by September. The suggested retail price is $3.79 to $3.99 for a two serving 17.3 ounce eco-friendly carton.
In 1984, The Original SoupMan opened its doors at 55th Street & 8th Avenue in Manhattan. The tiny storefront quickly became a worldwide destination. Rated No. 1 by Zagat and praised by the New York Times as "Art, not Soup," it set the standard for innovation and excellence long before the Seinfeld episode made it a cultural icon.
The company's franchise operations include highly visible locations in the Mohegan Sun Casinos and more. The company's branded soup is also being offered by Tim Horton's, Earl of Sandwich and other leading quick-serve restaurants. The company also distributes its products through the foodservice channel, including school lunch programs.
Founded in 1987, Irvine, Calif.-based ASM is a sales and marketing agency committed to building brand value for clients and customers. Its customized sales and marketing solutions include headquarter sales, retail merchandising and marketing services, specializing in client and customer events, publications and assisted-selling services for the grocery, drugstore, club, convenience, natural/specialty, consumer electronics, sporting goods and home center industries.
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