According to Latinum Network principal Michael [image-nocss] Klein, "The interplay between demographic changes and the multi-faceted acculturation of U.S. Hispanics is one of the foremost issues shaping marketing decisions by companies with well known brands. We will take this opportunity to share our analysis with these brands and take it to the next level through peer-to-peer interaction."
Through discussion of original new insights by the Latinum Network and interactive working sessions, business leaders from these top companies should gain a new understanding of what differentiates U.S. Hispanics from the general market and from one another. Other topics will cover the opportunities created by rapid shifts in Hispanic consumer demand and what capabilities these companies should invest in to build Hispanic marketing functions to better take advantage of these opportunities.
According to Irene Sibaja, 7-Eleven's senior director of Hispanic marketing, "Latinum Network is doing what nobody else ispooling the minds and resources of sophisticated brands to develop solutions that better meet the needs of Hispanic consumers. Our willingness to host this meeting demonstrates our commitment to the Latinum mission. By working together with other executives, 7-Eleven will better understand the nuances of the Hispanic population, allowing us to create more value for this consumer segment, as well as the company."
Latinum Network is a business network that assists brands in taking advantage of the growing U.S. Hispanic market through collaboration, networking and research. The company was established by David Wellisch,founder and formergeneral managerof AOL Latino, and Michael Klein, former top executive at the Corporate Executive Board, a business network provider. Latinum Network assists executives and their teams in developing insights into the market, strategies for the segment and the solutions required to design and execute core marketing initiatives. It enables CMOs and other executives how to identify shared challenges, interests and best practices, then apply analytical rigor and original content creation to develop solutions.
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