General Merchandise/HBC

Crossmark Names New President of U.S. Sales Agency

Mitchell is CPG vet with more than 25 years of experience

PLANO, Texas -- Todd Mitchell, a veteran of the consumer goods industry, has been named president of Crossmark's U.S. Sales Agency.

Crossmark is a leading sales and marketing services company in the consumer goods industry, providing growth solutions with exceptional service to manufacturers and retailers. The company's U.S. operations are divided into a Marketing Services Division and a Sales Agency Division.

Mitchell, currently an executive vice president, has worked for Crossmark for more than 12 years, serving in roles with progressively increasing responsibilities.

Prior to his appointment as executive vice president overseeing business development, Mitchell led Crossmark's client development team. He is very active in the industry and sits on the Grocery Manufacturer's Association Sales Committee. Mitchell has more than 25 years of experience in the consumer goods industry.

Ben Fischer, who served as chief operating officer and president of Crossmark's U.S. Sales Agency, now will solely focus on his COO duties, ensuring service excellence throughout the company.

"We believe these moves demonstrate our continuing assurance of providing service excellence and our commitment to helping our clients achieve their goals," said John Thompson, Crossmark CEO.

For more than 100 years, Crossmark has helped the most powerful brands in the world achieve their business objectives across a wide range of retail channels. Expertise encompasses the areas of headquarter sales, retail merchandising, retailer solutions, event marketing, in-store data collection, retail analytics and retail technology solutions. Headquartered in Plano, Texas, Crossmark employs more than 30,000 associates worldwide.

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