Coinstar has partnered with online game companies including Aeria Games, Rixty Inc., Spare Change and Wild Tangent to offer more than 15 products that provide consumers flexible online [image-nocss] spending options.
Mike Skinner, president of E-Payment Services & Coin at Coinstar, said, "With our digital entertainment products and services, retailers have the opportunity to reach the younger demographic that hold the majority buying power in this high-growth online gaming market."
The digital entertainment product suite will include prepaid cards for Facebook and MySpace applications, online gaming, popular massively multiplayer online game (MMOG) titles, virtual world items and universal online spending. The cards will be available as part of the Coinstar Pay As You Go product suite.
Additionally, consumers will be able to obtain the Rixty product through the Coin to Card free coin counting program at select Coinstar kiosks beginning in the third quarter.
Coinstar's complete Pay As You Go solution features national and regional prepaid wireless programs, long-distance cards, gift cards, digital entertainment and a portfolio of financial services including reloadable and one-time use Visa- and MasterCard -branded debit cards.
Bellevue, Wash.-based Coinstar is a multi-national company offering a range of "4th-wall" solutions for the retailers' front of store consisting of self-service coin counting, DVD rental, money transfer, electronic payment solutions and entertainment services. The company's products and services can be found at more than 90,000 points of presence including supermarkets, drug stores, mass merchants, financial institutions, c-stores, restaurants and money transfer agent locations.
Framingham, Mass.-based Cumberland Farms' network of nearly 600 retail stores, gas stations and a support system including petroleum and grocery distribution operations spans 11 states across the Northeast and Florida.
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