GOODLETTSVILLE, Tenn. -- Dollar General Corp. said that it plans to open its first stores in California in 2012 following successful expansions in other western states such as Arizona and Colorado in recent years. "Our California stores will mark a significant milestone for Dollar General, giving us a coast-to-coast presence for the first time," said Rick Dreiling, chairman and CEO.
He added, "Our team is excited about carrying our mission westward and delivering value and convenience, our hallmarks for over 70 years, to new customers."
The leading small-box retailer's [image-nocss] iconic yellow store signs have long graced the landscape in the southern United States, where its brand is most dominant. Dollar General has grown quickly beyond its southern roots, sometimes opening two or three stores a day. It nearly doubled its store base in the last decade from 5,000 in 2000 to more than 9,500 today. Dollar General operates more company-owned retail stores than any other retailer in America.
The California announcement comes on the heels of the company's planned expansions into three new states in 2011--Connecticut, Nevada and New Hampshire. California will be Dollar General's 39th state.
Dollar General plans to serve California shoppers in suburban, rural and metropolitan markets by distinguishing itself with low prices on products that families use and replenish often in convenient neighborhood stores.
In addition to private brands, Goodlettsville, Tenn.-based Dollar General sells products from manufacturers such as Procter & Gamble, Kimberly-Clark, Unilever, Kellogg's, General Mills, Nabisco, Hanes, PepsiCo and Coca-Cola.
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