Eby-Brown to Distribute Foster Grant to C-Stores
New program for eyewear key element of general merchandise assortment
SMITHFIELD, R.I. -- FGX, a leading eyewear designer and marketer under brands including Foster Grant, has entered a distribution partnership with Eby-Brown, one of the largest distributors to convenience stores in the United States, servicing more than 13,500 locations.
This partnership expands FGX's presence within the convenience channel of distribution.
"This is an important area of growth for our company," said Steve Burbridge, executive vice president of sales at FGX. "Convenience stores efficiently cater to time-starved consumers, and Eby-Brown is a crucial partner to ensure FGX's impressive portfolio of brands is easily accessible to consumers."
"We are extremely pleased to be partnering with FGX on a new program for eyewear, which will serve as one of the key elements of our overall general merchandise assortment," said John Roach, vice president of merchandising at Eby-Brown. "They have provided us with great market insight and an extremely strong brand that will allow us to deliver the right solutions to our customers."
Eby-Brown has seven distribution centers, and will begin distributing Foster Grant and selected licensed brands, such as NASCAR, in May, 2014.
Smithfield, R.I.-based FGX International Inc. is a leading designer and marketer of nonprescription reading glasses and sunglasses with a portfolio of established, highly recognized eyewear brands including Foster Grant, Sight Station, Magnivision, Gargoyles, Anarchy, Corinne McCormack, SolarShield and PolarEyes. FGXI also holds licenses for brands such as Ironman, Body Glove, Disney, Field & Stream, Dockers, Reebok, Nine West, NASCAR and Panama Jack. It is a wholly owned subsidiary of Essilor International.
Servicing retail accounts throughout the Midwest and the Southeast, Eby-Brown is a leading privately held convenience store distributor in the United States, servicing small and large retail chains, as well as independent retailers.