Mintel Beauty Innovation [image-nocss] said products claiming multiple benefits or uses in one bottle will become especially popular. In addition to convenience, their easy-to-see value makes these products a simple choice for women who have to pick and choose. Clinique's Youth Surge SPF 15 Age Decelerating Moisturizer, for example, claims multiple benefits: slowing the signs of aging, repairing and strengthening skin and providing sun protection.
Also, Mintel Beauty Innovation reports that over one in four (27%) skincare products launched infirst-quarter 2009 boasted "convenience" claims. For example, Johnson & Johnson Clean & Clear Facial Cleansing Wipes come in a portable plastic package and claim to instantly dissolve dirt, water and makeup without water or rinsing.
Drug stores and discount retailers should fare well in this challenging market, according to Mintel's recent re-forecasting of the color cosmetics market. Women will remain brand loyal to 'masstige' and prestige products, but will likely be slimming their repertoire to only a few of their favorites. "Beauty products that give budget-savvy shoppers a feeling of control and confidence are best poised to do well in 2009," said Tomasello.
In November 2008, Mintel Beauty Innovation forecasted four major beauty trends for 2009. "Austerity Chic" was one of those trends, and Mintel expects strong growth for "Econo-chic" products this year.
Chicago-based Mintel is a leading global supplier of consumer, product and media intelligence.
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