Family Dollar Expands Food Assortment

Discount channel continues to encroach on grocery, convenience store territory

Family Dollar

MATTHEWS, N.C. -- Discount retailer Family Dollar said that it is introducing more than 400 new food items in each of its more than 8,000 stores across the country.

"At Family Dollar, our focus is solely on our customer. It's important for us to constantly evaluate our assortment, making sure that we have the products and national brands that are relevant to her and her family, always at a great everyday value," said Jason Reiser, Family Dollar executive vice president and chief merchandising officer. "I am excited to add these new food items to our already robust assortment, and I am confident that our customers will be impressed by the expanded selection we have to offer."

As part of the new food rollout, TV personality, best-selling author and chef Pat Neely will participate in several special events to spread the word including a recipe challenge to make a meal for four for just $15, with a grand prize of cooking with Pat Neely in his Memphis home, and a special joint program with Feeding America aimed at giving children a healthy start to the day

"Good, homemade food that's made from the heart is what I'm all about. I am thrilled to team up with Family Dollar as they add even more quality food choices to their store shelves," Pat Neely said. "Whether you're making a quick weeknight meal, a fun lunch for your kids or a side for your family reunion, Family Dollar has everything you need to make your dish delicious, all at everyday low prices."

Reiser said, "We are excited to welcome Pat to the Family Dollar family. He's a great ambassador for us as we expand our food assortment."

Customers will also find newly lowered prices on 1,000 items on brands like Kraft, Hellman's, Ragu and others. These new, low prices can be found in every department throughout the store, from food to home cleaning and laundry care, as well as housewares and apparel, the company said.

Based in Matthews, N.C., Family Dollar has more than 8,100 stores in rural and urban settings across 46 states.