CEDAR RAPIDS, Iowa -- Lil' Drug Store Products, a leading health and beauty care (HBC) product supplier to the convenience channel, has introduces EZ OTC, convenience-sized over-the-counter drug products at the right size and price for convenience stores, with 20 tablets for $3.99.
EZ OTC offers top-selling OTC formulas with the added value of private label from one vendor, with one box size, and one price point, it said.
Manufacturer-based product outages and a long-struggling economy have amplified the demand for quality private label products, according to the company, as is evidenced by unprecedented growth in c-store private-label sales in 2011.
Based in Cedar Rapids, Iowa, Lil' Drug Store Products is a global consumer products company that offers a variety of premium brands through its three divisions: convenience retailing, consumer products and international. Convenience retailing product lines include OTC drug products, trial-sized personal care items, general merchandise products and automotive accessories, as well as exclusive brands such as Carmex, Ricola, Office Depot and Scunci.
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