CEDAR RAPIDS, Iowa -- Lil’ Drug Store Products Inc., a global consumer products company and supplier to the convenience channel, announced a new product supply partnership with the Rayovac division of Spectrum Brands. The partnership enables Lil’ Drug to be the exclusive supplier of Rayovac products to the more than 148,000 convenience store locations nationwide.
The new partnership with Rayovac is the latest in Lil’ Drug’s exclusive distribution partnerships involving well-known and popular name-brand items that transcend the HBC category to encompass general merchandise and automotive accessories. As one of North America’s top battery brands, Rayovac expands Lil’ Drug’s innovative and diverse offering of top-selling brands for the convenience channel.
“Our new partnership with Rayovac is a tremendous advantage to our convenience retailing partners, and demonstrates Lil’ Drug’s commitment to adapting our services to improve the ease at which our customers are able to grow their business and increase profits,” said Paul Rossberger, vice president of sales & marketing for Lil’ Drug Store Products. “By adding Rayovac products to our extensive line of HBC, GM and automotive accessories and establishing the brand in the fast-growing c-store retailing segment, retailers gain the Rayovac advantage of name recognition, national advertising and marketing, attractive shelf presence, plus channel knowledge and expertise from Lil’ Drug. It’s a win-win for everyone.”
“The convenience channel is dynamic and fragmented, requiring a unique set of supply capabilities in order to be successful,” said Kent Klagos, vice president of sales, trade marketing and customer care at Rayovac. “Thanks to the channel expertise and supply capabilities of Lil’ Drug Store Products, we can give consumers on-demand access to Rayovac products wherever they need them.”
Lil' Drug Store Products, Cedar Rapids, Iowa, is a global consumer products company that offers a variety of premium brands across multiple retailing channels throughout the world. The Convenience Retailing division of Lil’ Drug Store Products serves retailers with OTC drug products, trial size personal care items, general merchandise products, automotive accessories, and exclusive brands such as Carmex, Ricola, Office Depot, Scünci, and Rayovac.
Rayovac, Madison, Wis., is a worldwide leader in battery power and innovation.
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