General Merchandise/HBC

Lil' Drug Store Honors National, Regional Brokers

Pennsylvania's S & E Sales takes top title
CEDAR RAPIDS, Iowa -- Lil' Drug Store Products Inc., after a year of continued sales and profit expansion in 2008, has announced that S & E Sales, the company's representative in Pennsylvania, has been selected as Lil' Drug Store Products National Broker of the Year. In addition, the company has named Regency Brokerage (Iowa) as Midwest Region Broker of the Year, Great Southern Marketing (Georgia) as Southern Region Broker of the Year and Crossmark Sales (Colorado) as Western Region Broker of the Year.

"The 2008 success of Lil' Drug Store Products, which included a 16% [image-nocss] increase in our product sales to convenience stores, is directly attributable to our strong broker network throughout the country," said Paul Rossberger, vice president of sales and marketing at Lil' Drug Store. "We recognize these four brokers for exceeding our highest standards and standing out among the best sales brokers in our industry."

Lil' Drug Store Products selects brokers nationally to distribute convenience-sized over-the-counter health and beauty care products, general merchandise and automotive accessories to convenience stores, airports, and hotels nationwide. The company's brands include more than 200 products (including the addition of Carmex lip balm in 2008 and AriZona Rx Energy in spring 2009) that are available in more than 120,000 locations.

National Broker of the Year S & E Sales has represented Lil' Drug Store Products in the Pennsylvania market for four years. In 2008 S & E's sales team was responsible for double-digit sales growth and gained new distribution in two major regional convenience store chains totaling more than 900 stores.

All three Regional Brokers of the Year achieved strong sales growth. Two of these winners, Regency Brokerage and Crossmark Sales, have represented Lil' Drug Store for a decade or more.

Lil' Drug Store Products, Inc., a privately held company based in Cedar Rapids, Iowa, and founded in 1974, has more than 35 years success in the production, sales and distribution of innovative consumer healthcare products worldwide. The company's over-the-counter health and beauty care items and general merchandise are distributed to food, drug, mass merchandise, discount and convenience stores in more than 30 countries.

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