CEDAR RAPIDS, Iowa -- Lil' Drug Store Products continues to be the leading Health & Beauty Care (HBC) product supplier to the convenience channel, according to the most recent 52-week HBC data supplied by Symphony IRI. The company offers a diverse portfolio of over-the-counter (OTC) drug, personal care items and exclusive brands.
Historically, the HBC category has been extremely fragmented and difficult for retailers to manage in the convenience channel, according to the company.
"HBC represents less than 2% of total in-store sales, but high margin potential creates a significant opportunity. As industry leaders, we are committed to providing data-driven tools and expertise to help retailers manage their HBC set effectively and efficiently," said Paul Rossberger, vice president of sales and marketing at Lil' Drug Store Products. "Lil' Drug Store Products' unique approach to HBC is backed by 37 years of experience, research and analysis to ensure that the right products are on the shelves at the right prices for consumers, distributors and convenience retailers. We are thrilled that our customers consistently validate our recommendations and are experiencing increases in total sales and profits for their entire HBC category."
Lil' Drug Store Products said that it attributes much of its success to offering dependable solutions despite changing industry landscapes, including a successful line of private-label OTC drug items. Manufacturer-based product outages and a long-struggling economy have amplified the demand for quality private labels, as is evidenced by an unprecedented 11% growth in C-Store HBC private label sales in 2011. This surge was driven by the Lil' Drug Brand, which doubled its sales volume as compared to 2010, and continues to expand its selection of like-item national brand equivalents to provide alternatives for consumers seeking relief .
Lil' Drug Store Products has recent expanded its sales team to include Leland Oldham, category management advisor; Terry Basehore, Northeast regional sales manager; John Guthrie, Gulf Coast regional sales manager; Ben Pinti, Southeast regional sales manager; and Dennis Betzler, Midwest regional sales manager.
Based in Cedar Rapids, Iowa, Lil' Drug Store Products is a global consumer products company that offers a variety of premium brands through its three divisions: convenience retailing, consumer products and international. Convenience retailing product lines include OTC drug products, trial size personal care items, general merchandise products and automotive accessories, as well as exclusive brands such as Carmex, Ricola, Office Depot and Scunci.
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