Lil' Drug Store 'Snaps' to It

Unveils new identity for category management program for convenience retailers

CEDAR RAPIDS, Iowa -- Lil' Drug Store Products Inc. (LDSP), a top supplier of consumer products to the convenience retail channel, has announced a new identity for its signature category management program for convenience retailers--snap! Category Management Solutions.

snap! Solutions provides product category and data analysis for unbiased marketing intelligence to maximize retailer profits.

"snap! Solutions is based on LDSP's decades of marketing experience in the convenience channel," said Paul Rossberger, the company's vice president of sales and marketing. "We understand the c-store environment, its distinct customer base, and the limited footprints they must work within."

The typical c-store operator is continually challenged to balance a diverse mix of products along with a "revolving door" of SKUs. Identifying the fastest movers and the slowest and making room for new SKUs while maintaining the staples consumers count on can be overwhelming tasks. With snap! Solutions, LDSP's c-store partners benefit from customized space planning and planograms, along with unbiased retail pricing analysis and recommendations, SKU rationalization and mix analysis that make category management streamlined and effective.

"The snap! Solutions advantage for retailers is clear cut--it saves them time and money. These two elements are essential to success in any business, especially in the fast-paced c-store environment," said Rossberger.

Retailers that team with LDSP will learn the right mix of products for their space without having to analyze data to determine trends on mix and pricing, he said.

"We do the work for them--it's all included with the category management recommendations provided through snap! Solutions," he added. "The data-based recommendations will improve sales and profits for the retailer, give them confidence and ultimately make them a hero."

Convenience retailers also rely on LDSP to bring them new products that consumers are seeking. It partners with well-known, popular brands including Carmex, Ricola and most recently the Rayovac division of Spectrum Brands, making LDSP the exclusive supplier of these desired products to more than 149,000 c-store locations nationwide.

"As we continue to expand our national brand partnerships, we remain committed to giving our retail partners the most meaningful and diverse selection of on-the-go products available," Rossberger said. "Our innovative solutions of over-the-counter medicines and personal care items, general merchandise and automotive items give retailers and consumers the advantage of the highest product quality from trusted and recognized national brands."

Based in Cedar Rapids, Iowa, LDSP offers a variety of premium brands through its three divisions: Convenience Retailing, Consumer Products and International. Convenience Retailing lines include over-the-counter (OTC) drug products, personal care items, general merchandise products, automotive accessories and exclusive brands.