YORBA LINDA, Calif. -- LiveWire Ergogenics Inc. has expanded the retail markets for its LiveWire Energy chews on the East Coast with wholesaler and distributor Happytel LLC of Bridgeport, Conn.
Owned and operated by Rajiv Sethi, Happytel is a multi-line distributor servicing 2,000 locations throughout Connecticut and Boston. Happytel Distributing provides biweekly or monthly direct service to tobacco outlets, liquor stores and convenience stores throughout the region.
Happytel Distributing maintains a high degree of control over retail counter space and as a result has significant influence in product placement with the stores they service, the company said.
Jeff Dole, newly appointed business development manager, is targeting other distributors throughout the country. And he said that online sales have increased as a result of continued focus on search engine optimization (SEO), the first of a planned program of increased web and social presence in support of retail distribution.
"We're excited that LiveWire is continuing to execute its marketing plan by increasing distributor, retailer and direct-to-consumer programs," he said.
"The addition of Happytel strengthens our position in the Northeast where we have the highest concentration of retail accounts offering LiveWire Energy chews," said Bill Hodson, CEO of LiveWire Ergogenics. "We have several strong distributors in the region, and placing LiveWire on every possible retail counter servicing our target market is the goal."
LiveWire Energy Chews are manufactured in Yorba Linda, Calif., by LiveWire Ergogenics, which markets a full-flavored, soft "energy" chew packed with both B-vitamins and up to 120 mg of time-released caffeine.
Designed for consumers with an action-packed lifestyle, LiveWire Energy Chews are pocket-sized, portable alternatives to energy drinks or shots. Available in seven different flavors, the company's grab-and-go packaging responsibly displays the amount of caffeine in each chew, including Citrus Mango (90 mg caffeine), Pomaberry (90 mg caffeine), Chocolate (100 mg caffeine), Mint Chocolate (120 mg caffeine), Sour Apple (90 mg caffeine), Cinnamon Fire (90 mg caffeine) and Coffee (100 mg caffeine).
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