ISELIN, N.J. -- Ansell, makers of LifeStyles and SKYN Condoms, announced a major design overhaul, including packaging updates and website redesign for both brands.
“LifeStyles is proud to be a longstanding leader in sexual wellness and a brand that places a major focus on innovation within our category,” said Jeyan Heper, president and general manager, Sexual Wellness Global Business Unit at Ansell. “By updating the design of our packaging and website, we now convey a look reflective of the modern advancements and technologies our products offer.”
Packaging Updates
Packaging for LifeStyles brand condoms has been updated with vibrant designs and colors reflective of the product attributes within. Each new box displays unique graphics with product details overlaid to outline the specific benefits of each variety in an easy-to-read format. This redesign was initiated to build excitement surrounding safe sex, highlight pleasure-enhancing product attributes and appeal to the brand’s key millennial demographic with a bold new look, the company said.
In addition to the core LifeStyles-brand products, the first-ever polyisoprene, non-latex SKYN brand of condoms by LifeStyles will also debut an updated design for its product range. SKYN packaging has been "re-invigorated" to showcase the key attributes and new messaging for SKYN, enabling users to “feel everything.” The SKYN logo has been updated with a circular design reminiscent of the look of an unfurled condom. This design, which is color-coded for each SKYN variety, will help facilitate instant identification of the brand, both in communication materials and on store shelves, helping users easily identify varieties in the SKYN range, ultimately making the selection of the most suitable product for each consumer quicker and easier.
Website Updates
In conjunction with the overall rebrand, LifeStyles has also completed an update to its online presence with a brand new website hosted at www.LifeStyles.com. To complement the new packaging design, the website reflects a sleek and modern look. It has been reinvigorated with a strong focus on custom content, including infographics, videos, articles, sex tips, tricks and more. In addition to a fresh visual appeal, the new website delivers on core consumers' need by providing relevant, useful and down-to-earth content about sex and relationships that they are seeking.
New Products
As part of this redesign, LifeStyles is also introducing seven products to the core LifeStyles latex condom collection. These introductions include updated designs and rebrands for Ultra THYN, KYNG, Everlast Intense and Turbo, with brand new products including BareBack, Ultra Studded, Ultra Ribbed and the Ultra Trial Pack, which comes in three sizes.
The introduction of the Ultra Trial Pack offers a solution for condom users who are still searching for their best fit and ideal condom style. The mixed pack is available in 12-count, 24-count and 30-count boxes and takes the pleasure mix one step further by including one or more Vibrating Rings in addition to the condom variety.
Iselin, N.J.-based Ansell operates in four main business segments: medical, Industrial, single use and sexual wellness.
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