Don Choi, chief operating officer of El Segundo, Calif.-based OGPlanet, said "Partnering with 7-Eleven makes it even easier for players to get enough Astros to buy their favorite in-game items. Now when you run down to your local 7-Eleven for nachos and a drink, [image-nocss] you can stock up on OGPlanet Astros while you're there."
He added, "By offering these cards, 7-Eleven stores bring tremendous distribution and support for online gaming, which is a fast-growing segment of prepaid services."
OGPlanet is a publisher of online games. The company offers a selection of massively multiplayer online games on a free-to-play basis. Users experience games without the obligations of a subscription fee.
Game cards can be redeemed online for Astros, the virtual currency used across all of OGPlanet's massively multiplayer online games. Once redeemed, Astros can be used to purchase fashion items, pets and more in OGPlanet's free-to-play library, including Rumble Fighter, the MMORPG world of CABAL Online, the MMORPG La Tale and the arcade-strategy game BB Tanks.
InComm is a marketer and distributor of stored-value gift and prepaid products using its point-of-sale transaction technology and payment solutions. With almost $8 billion in retail sales transactions processed in 2007, Atlanta-based InComm is a major provider of gift cards, prepaid wireless products, reloadable debit cards, digital music downloads, content, games, software and bill payment solutions. It partners with consumer brands worldwide to provide more than 145,000 retail locations with products and services.
Dallas-based 7-Eleven Inc. operates, franchises or licenses approximately 7,800 7-Eleven stores in North America. Globally, it operates, franchises or licenses more than 35,600 stores in 17 countries. During 2008, 7-Eleven stores worldwide generated total sales of more than $53.7 billion.
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