ST. LOUIS -- Save-A-Lot, one of the nation's leading hard-discount, limited-assortment grocery chains and a wholly owned subsidiary of SUPERVALU Inc., has kicked off its 2012 Fuel Your Family Road Trip Friday in Orlando, Fla., to raise awareness of Save-A-Lot stores as the go-to destination for affordable, high-quality food.
Hitting the road for the 18-city, 30-day, 2,000-mile journey will be two Save-A-Lot brand ambassadors, Molly Stankovsky and Alex Frecon, both of Minneapolis, who won a national competition to serve as this year's Fuel Your Family "Road Scholars."
They will travel through Florida, Georgia, South Carolina, North Carolina, Virginia, Washington, D.C., Maryland, Pennsylvania and New York in a 2012 Subaru Outback to personally bring the brand to consumers as the summer road trip season winds down and the new school year gets underway.
Along the route, the Road Scholars will attend community events, conduct random acts of kindness, host customer appreciation events at Save-A-Lot stores, visit local Boys & Girls Clubs, and share recipes and tips for quick, easy, affordable meals. In addition, they will present donations from Save-A-Lot totaling $33,500 to local Feeding America affiliates, which will provide 268,000 meals to families in need. Save-A-Lot also will donate nearly 164,000 school supplies to benefit more than 18,000 students in Miami, Atlanta and Washington, D.C., and will donate $2,500 to the Juvenile Diabetes Research Foundation in Charlotte, N.C.
Throughout the journey, the Road Scholars will share stories, photos and videos of their adventure at www.facebook.com/savealot and on Twitter @savealot.
"Road trips are a family tradition, and with the cost of gas a continued concern for many consumers, we want to show how Save-A-Lot can help 'fuel your family' with fresh, quality food, and simple meal ideas at savings of up to 40%, compared to traditional grocery stores," said Andrea Wagner, Save-A-Lot vice president of consumer and brand strategy, product development and Hispanic strategy. "It's also a great time with the busy school season approaching to help families fuel their kids for success in the classroom with fun, easy, affordable and better-for-you breakfast and lunch-box options."
Hitting the road to help families
The 2012 Save-A-Lot Fuel Your Family Road Trip will make the following stops:
- Orlando, Fla., July 27-28
- Hollywood, Fla., July 29
- Miami/Fort Lauderdale, July 30
- Palm Bay/Viera, Fla., July 31
- Titusville, Fla., August 1
- Jacksonville, Fla., August 2-5
- Valdosta, Ga., August 6
- Atlanta, August 7-9
- Greenville, S.C., August 10
- Charlotte, N.C., August 11-13
- Richmond, Va., August 14-15
- Washington, D.C., August 16-17
- Baltimore, August 18-21
- Philadelphia, August 22
- New York, August 23-24
- Albany, N.Y., August 25
This marks the second year of the Save-A-Lot Fuel Your Family Road Trip. The company created the experiential program in 2011 to bring the brand to consumers in a personal way and educate them about Save-A-Lot. Last year's team of Abby Tinberg and Bob Ringer visited 10 U.S. cities in three weeks, reaching more than half a million consumers.
St. Louis-based Save-A-Lot, a wholly owned subsidiary of SUPERVALU Inc., is one of the nation's leading hard-discount, carefully selected assortment grocery chains, operating more than 1,300 stores in 39 states from Maine to California. Serving more than five million shoppers each week, Save-A-Lot offers savings of up to 40% on groceries when compared to conventional stores. Customers enjoy savings on exclusive Save-A-Lot brands and national brands, plus fresh meat and farm-fresh fruits, vegetables and dairy, along with the most popular grocery and household items.
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