Sheets paper-thin, individually wrapped, dissolvable pocket-sized strips are placed on the tongue, begin to dissolve instantly and are easily swallowed and digested, delivering hours of energy.
Sheets uses proprietary technology that provides a delivery system enabling consumers to get fast-acting energy, anytime, anywhere, with no bottles [image-nocss] or cans. With multiple flavors, Sheets will not spill or melt, has no calories, no carbohydrates, no sugar and requires no water.
Sheets was co-founded by basketball star LeBron James and brand executives Warren Struhl, Jesse Itzler and Maverick Carter.
Since its May launch, Sheets is currently available at GNC and is pursing deals with convenience store and other retail channels.
"We are thrilled that the retailers and distributors and buyers who attended the 2011 ECRM Diet, Vitamin & Sports Nutrition Show have recognized Sheets Energy Strips with the Best New Product of the Year award," said PureBrands CEO Warren Struhl. "This is a testament to the hard work that the entire Sheets team has dedicated to this product, and we are both humbled and proud to receive this honor."
PureBrands is a holding company that creates, acquires and markets proprietary and differentiated consumer products. It is the vision of a team of physicians, scientists, athletes and entrepreneurs on a quest to deliver products that promote energetic, balanced and healthy living. The PureBrands team is dedicated to creating and selling solutions to address a wide range of consumer lifestyle and wellness needs using proprietary wearable, topical, transdermal and oral nutritional delivery systems. The company's inaugural product is Sheets Energy Strips. Major athletes and entertainers are founding partners or investors in PureBrands, including superstar athletes LeBron James, Serena Williams and Amar'e Stoudemire, as well as award-winning entertainers Drake and Pitbull.
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