The Situation With Shots

By 
Abbey Lewis, Editor in Chief, CSProducts

Cyclist

CHICAGO -- The energy-shot category could use a shot in the arm. For the first half of the year, dollar sales were down for many of the top ­five best-selling shot brands; across all brands, sales were off 14%, according to IRI data. Will new-product entries dilute or revitalize the contracting category, especially as manufacturers look to innovate beyond simple energy to natural, organic and nutritional attributes? Take a look at some of the latest offerings and see what you think ...

Shotz Natural Energy

Shotz Natural Energy

Shotz Natural Energy

From: Velocity Group

This alternative to the typical energy shot was created to reach active and health-conscious consumers. It is said to contain only natural ingredients, and the company touts its clean labeling. The manufacturer also has released two other shots alongside Shotz Natural, including Shotz Energia, aimed at the Hispanic demographic, and Go Time Energy, a brand targeted to millennials.

www.shotznatural.com

Neu Nootropic Boost

Neu Nootropic Boost

Neu Nootropic Boost

From: Neu Mind LLC

Designed to improve focus, uplift mood and boost energy without leaving the user feeling superstimulated, Neu Nootropic Boost is filled with what the company calls “brain vitamins.” The shot contains l-theanine, which is found in green tea and is said to help increase brain alpha waves, resulting in optimal focus and mental performance “when the mind is in the alpha state,” the company says.

www.drinkneu.com

Eboost Energy + Vitamins Shots

Eboost Energy + Vitamins Shots

Eboost Energy + Vitamins Shots

From: Eboost

Available in three flavors, including Berry Melon, Superberry and Extra Strength Fruit Punch, Eboost shots are just one product in the company’s line of wellness offerings. The shots contain a blend of electrolytes, antioxidants, superfruits and more than 70 vitamins and minerals. They are available in 12-count packs for $35.99.

www.eboost.com

Hemplify Energy Shot

Hemplify Energy Shot

Hemplify Energy Shot

From: Tinley Beverage Co.

This sugar-free, vegan, non-GMO and gluten-free shot is made with technology designed to “enhance bioavailability,” the company says. In addition to hemp-stalk extract, the shot contains medium-chain

Triglyceride (MCT) oil and vitamins. MCT is a naturally occurring source of dietary fats found in coconut oil that is converted to ketones by the body and can be used as an energy source by the brain, the company says.

www.drinkhemplify.com