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Arrangements: The History of Category Management Global Implementation of Certifications

Speakers and session facilitators include: Manny Zayas, Director of Category Management North America, PepsiCo Dr. Upender Subramanian, Asst. Professor of Marketing, University of Texas at Dallas Bob Keahiloa Wong, Director, Del Monte Foods Category Leadership Dr Robert Blattberg, Professor Emeritus of Marketing, Kellogg School of Management Gordon Wade, Retail Performance Group and Co-founder of The Partnering Group Ray Goodman, consultant to the original Loblaw's initiative Win Weber, Chairman & CEO, Winston Weber & Associates, Inc. Paul Digweed, IBM Global Business Services Australia Dan Strunk, DePaul University, Chairman - Certifications Board, Category Management Association Bob Samples, Director of Category Planning and Sales Support, Hormel, Chairman-Certifications Steering Committee Luis Herrera, Foodservice Commercial Director HEB Mexico, Chairman Latin America Advisory Board Dr. Brian Harris, Chairman and Founder, The Partnering Group Craig Hodnett, Director Category Management, Georgia-Pacific Tom Burkemper, Director Shopper Insights & Space Management, Anheuser-Busch Curtis Gropman, Vice President, Category Management - North America, Coca-Cola Mike Thomas, Sr. Director Category Management - National Accounts, The Kellogg Company Marc Donati, Sr. VP Channel Development, Constellation Wines Tom Bennett, Director Category Management, Colgate-Palmolive Brad Anderson, Director Best Practices: Distribution & Space Planning, Nestle Purina Petcare Sue Nicholls, President, Michelle Patterson, Director of Training and Development, and Dan Desmarais, trainer for CMKG Keith Bejcek, Category Analysis Manager, Brookshire Grocery Company Stephanie Postma, Regional Team Leader, Category Management, Hormel Fresh Foods Jim Wells, Director, Consumer Insights, CSM Americas Inc/Caravan Ingredients Jim Ryan, Director of Business Development, Coco-Cola Enterprises R.V. Bala Iyer, Vice President Training, Reliancedigital Retail Limited, India Al McLain, CEO, RetailWire.com

Roundtable sessions for best practice discussions will be held covering topic choices of: Insights & Analytics, Shopper Marketing, Space Management, Retail Challenges, Organizational Development and ROI of Category Management Departments.

"One of the most valuable aspects of attending this event is the opportunity to communicate with trading partners, solution providers and peers in a collaborative environment. These types of engaging discussions are the ones that ultimately provide major CPG companies and retailers with actionable ideas for growth, " mentioned Blaine Ross, executive vice president of global sales and marketing for the CMA's Certification Evaluation Board.

The Category Management Conference is an industry-wide event that is open to all category management professionals. CMA Membership is not a requirement to attend. To register for the conference visit the CMA conference websitewww.cpgcatnet.org/page/2010AtlantaConference/ or for information, email conferences@cpgcatnet.org, or call (210) 587.7203.

The CMA is the global category management community that enables professionals to connect with peers around the world and further their careers with the latest in best practices and certification. Founded in 2004, it is the only organization certifying coursework and individual category management professionals according to recognized industry standards. It encompasses a broad range of strategic insights and planning functions including: category management, consumer insights, in-store execution, merchandising, space management, shopper insights & shopper marketing, trade promotion and pricing. The group serves as an unbiased, central source for industry information and is unparalleled in its sole focus on category management.

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