BROOMALL, Pa. -- Drive-thru convenience concept Swiss Farms has awarded John Betz and his partners its first franchise and multi-unit deal in the state of New Jersey. Rocco Fiorentino, president of Swiss Farms Franchise Co., said this "is the first time we have made Swiss Farms franchises available in our 42 years of business."
Betz and his investors have committed to opening three Swiss Farms stores in New Jersey. Their first store will open in Somerdale, N.J., in September of this year.
Betz has operated retail franchises since 1990, growing a portfolio of brands [image-nocss] including Auntie Anne's Pretzels, Starbucks Coffee, Kohr Bros. Frozen Custard and Johnson's Popcorn. Over the last 20 years, Betz & Associates had steady growth with a total of 15 locations and nearly 300 employees.
As a Delaware County, Pa., native, Betz's relationship with Swiss Farms goes back to childhood where: "I always found Swiss Farms at my [car] doorstep with a free lollypop. That endearing personal quality of service remains as I am a Swiss Farms customer today," he said.
Swiss Farms, which calls itself "America's Drive-Thru Grocer," operates 13 corporate stores in Delaware and Chester County, Pa. Swiss Farms is a convenient replacement for the supermarket express lane, where customers pick up staples such as milk, bread, tea, produce, dinners, eggs, and more without getting out of the car. They drive up, order and drive away with their groceries.
Swiss Farms has launched a franchising program, to expand the concept throughout the United States with an emphasis on multi-unit franchisees.
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