WESTLAKE, Ohio -- TravelCenters of America LLC (TA) has entered into a joint marketing arrangement with 4 State Trucks Inc., home of The ChromeShopMafia. Within this new marketing arrangement, TA will sell 4 State Trucks' more than 7,500-item chrome catalog via its website at www.tatravelcenters.com or via direct link at www.csmchrome.com. In addition, popular chrome accessories and ChromeShopMafia apparel and merchandise will be available at selected TA sites by mid-March.
The ChromeShopMafia is the marketing identity for the chrome parts and truck remodel business featured on national cable TV.
In addition to carrying the chrome and apparel, the agreement calls for members of the ChromeShopMafia to be on hand at selected TA locations for new site openings, driver celebrations and other site and company events. Joint advertising and merchandising efforts will support the launch and ongoing marketing activity.
Westlake, Ohio-based TA is a major national chain of travel centers in 41 states and Canada that operate under the TravelCenters of America and Petro brands. With convenient locations on interstate exits, TA offers its customers diesel and gasoline fueling services, full- and quick-service restaurants, heavy truck maintenance services, 24-hour convenience stores, entertainment and other services within large, high-traffic facilities.
4 State Trucks, a family-owned and operated chrome and accessories superstore, is located in Joplin, Mo. Opened in 1986, 4 State Trucks has evolved from truck repair and salvage sales to full-line accessories, installation and truck customization. ChromeShopMafia was started in 2003, as a club for owners of the rigs 4 State Trucks had customized over the years.
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