Target to Beef Up Food Offering

Also plans to sell more liquor

MINNEAPOLIS -- In a move likely to trouble some grocery and convenience store rivals, Target Corp. said last week it will more than double its food offerings in its new and remodeled general merchandise stores, reported the Chicago Tribune.

For the year ending January 29, Target had 1,308 stores. Of those, 136 were Super Target stores, which already include a full-scale supermarket, and 1,172 were Target general merchandise stores.

Going forward, it wll be harder to distinguish between the two formats, the report said.

Last week, during a conference call to discuss second-quarter financial results, Target executives divulged plans to beef up its offerings of consumables and commodities, which drive shoppers into stores more frequently. In selected discount stores, where a full remodeling isn't currently scheduled, we're adding refrigerated coolers and more dry goods, Target President Gregg Steinhafel said. By the end of this year, we expect nearly half of our stores to reflect these updates.

Target is also looking to sell more liquor, said the report.