General Merchandise/HBC

Ultimate Game Card Now Available in 7-Eleven

Retailer to carry online entertainment payment cards

CHARLOTTESVILLE, Va. -- The Ultimate Game Card by PayByCash, a subsidiary of PlaySpan Inc., can now be purchased in 5,600 7-Eleven convenience stores throughout the United States. These prepaid cards are available in $10 denominations and can be used to buy premium content for more than 150 online multi-player games. PayByCash has partnered with InComm as the distributor to make the Ultimate Game Card available in more than 12,000 retail locations nationwide.

The Ultimate Game Card allows customers to make fast payments for online entertainment without submitting financial information. [image-nocss] It is becoming a popular payment method among the most hard-to-reach gaming demographics—tweens, teens and young adults—with little access to credit cards, PayByCash said.

"For 10 years we have developed and offered alternative payment methods for premium online games," said Kevin Higgins, president of PayByCash. "Our Ultimate Game Card gives gamers immediate access to online entertainment. Because it can be found at some of the best known retail chains stores in the United States through our partnership with InComm, you can login and play the finest online games in the time it takes to visit your local 7-Eleven convenience store."

The Ultimate Game Card can be used for more than 150 online games through PayByCash. It is available in more than 12,000 stores in the US as a prepaid card in $10 or $20 increments and will soon be in Canadian stores. PayByCash's Virtual Ultimate Game Card will launch before the end of the summer and will be available worldwide. The Promotional Ultimate Game Card is used as a tool for content publishers looking for an exceptional, cost-effective way to acquire new premium customers.

7-Eleven, Dallas, operates, franchises or licenses approximately 7,600 7-Eleven stores in North America. Globally, 7-Eleven operates, franchises or licenses more than 34,300 stores in 14 countries. During 2007, 7-Eleven stores worldwide generated total sales of more than $46.6 billion.

Charlottesville, Va.-based PayByCash offers more than 70 payment methods with a global reach, typically with no transaction fee to the merchant. Most payment methods are not reversible. One straightforward integration gives merchants all the PayByCash payment options, including the Ultimate Game Card. PayByCash handles all foreign currency acceptance and alternate payment option support.

InComm is a major marketer, distributor and technology developer of stored-value gift and prepaid products using its point-of-sale (POS) transaction technology and payment solutions to enhance retail product sales and customer experiences.

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