ELMENDORF, Texas -- VP Racing Fuels is the latest company to team up with the Real Pro Mod (RPM) association to support racers competing in the NHRA J&A Service Pro Mod Series. The multi-year deal includes VP’s support of RPM Participation Bonuses coupled with retail promotion of VP’s Madditive line of performance chemicals with JEGS.
“We are excited to have VP Racing Fuels and its Madditive products involved with RPM,” said Troy Coughlin, who owns JEGS.com with his three brothers. “This is an exciting B2B opportunity with JEGS High Performance and we are ready to show our customers this great product line.”
JEGS, a leading automotive aftermarket performance retailer, now carries Madditives by VP Racing Fuels including the popular Fuel Stabilizer with Ethanol Shield, Octanium Octane Booster, and Cetanium Cetane Booster.
Most of the Real Pro Mod association members are full-time business owners and operators in addition to their time spent at race tracks.
“With the RPM group we found a lot of loyal VP customers as well as new channels to help grow our Madditives line,” said Chris Wall, chief marketing officer for VP Racing Fuels. “The opportunity to develop a promotion that benefits the Pro Mod racers as well as introduces us to the JEGS online retail channel is phenomenal. We hope that all of the fans who watch the Real Pro Mod cars at events, and on the Velocity TV show, recognize our support and visit JEGS.com to try our Madditive products.”
VP Octanium and VP Cetanium are designed for off road or racing applications while VP Fuel Stabilizer is a street-legal formula.
The next race for RPM will be the NHRA J&A Service Pro Mod Series presented by RPM & Pro Line Racing at Atlanta Dragway, May 15–17, 2015.
VP Racing Fuels is a leader in race fuel technology, fueling champions in every form of motorsports on land, sea and air since 1975. VP is the official racing fuel of Tudor United SportsCar Championship, AMA Supercross, World of Outlaws Sprint Cars, Super DIRTcar Series, Pirelli World Challenge, TORC-The Off Road Championship, NHRA Championship Drag Racing and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.
As part of Elmendorf, Texas-based VP Racing's retail branding program, gas stations and convenience stores across the country are branding as VP Racing Fuels, with each providing distribution for VP's other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2-cylce and 4-cycle outdoor power equipment; VP Madditive performance chemicals; and VP/PowerMaster hobby fuels for radio-controlled racing.
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