WILMINGTON, N.C. -- Afterglow Beverage Co.'s Hangover Gone Deterrent & Detox Shot will be available in more than 135 stores operated by VPS Convenience Store Group, an affiliate of Sun Capital Partners Inc. based in Wilmington, N.C., with locations throughout North Carolina, South Carolina, Virginia, Tennessee, Ohio, Indiana and Michigan.
The two-ounce liquid Hangover Gone, designed for social drinkers to prevent or minimize the morning-after and long-term effects of alcohol consumption, are now available in VPS's Scotchman, Village Pantry, Young's, Li'l Cricket and Next Door Stores.
Wilmington, N.C.-based VPS has developed a new point of sale waterfall display that attaches to the front register counter where the company will consolidate functional shots, such as energy, sleep, mood enhancer and Hangover Gone, together in one place.
"I feel that Hangover Gone is a unique product, perfectly fit for our functional shot shelf," said VPS Category Manager Karl Beem.
Hangover Gone's sour cherry-flavored shot appeals to that large market of consumers who frequently purchase popular energy or vitamin supplements in shot format, according to Afterglow.
Hangover Gone uses new, proprietary technology scientifically formulated to prevent the hangover in three phases, its maker said: First, it uses the amino acid cysteine, and succinic and fumaric acids to help the body metabolize acetaldehyde, the alcohols main and most toxic by product. Second, it uses a blend of herbs, vitamins and minerals to rid the body of harmful toxins. Third, it uses glucose to raise the blood sugar level and provide the extra fuel needed for the cellular metabolization.
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