White Hen Gets Flower Powered

Hatches distribution deal with Eby-Brown

LOMBARD, Ill. Convenience retailer White Hen Pantry Inc. has signed an agreement authorizing Eby-Brown as its distribution partner servicing both the White Hen franchisees and company-operated locations.

Eby-Brown's software suite, called Flower Power, is a technological support system allowing customers to manage their own pricebook, replenish cigarettes automatically and make planogramming and promotion decisions based on empirical data.

Consumers identify White Hen with first-rate, top-quality fresh products and that is the [image-nocss] hallmark of our brand, said Ted Beilman, Lombard, Ill.-based White Hen senior vice president for fresh foods. In support of that, Eby-Brown will provide each of our franchisees excellent store-door delivery services while also offering our entire company the expertise and decision support systems that will ensure our continued success for many years to come.

Ron Coppel, vice president of business development for Naperville, Ill.-based Eby-Brown, added, We couldn't be happier about this partnership. White Hen has long been a highly regarded retailer, and we look forward to helping them continue as one of Chicagoland's premier convenience stores.

White Hen Pantry is a franchised chain of convenience stores that has been serving Chicago and greater Boston for 40 years. It is predominantly franchisee-owned and operated with more than 265 stores serving 250,000 customers each day. The stores offer a full line of products including custom-made sandwiches, deli items, salads, soups and coffee. White Hen also offers an automated touchscreen ordering system allowing customers to build their own sandwiches, including White Hen's Hot & Fresh Oven Toasted Sandwiches.

A privately held company that traces its roots back to 1887 originating Aurora, Ill., west of Chicago, Eby-Brown is one of the largest distributors in the United States, providing consumer goods and other products to retailers in the convenience channel of trade.