7 Days of 7Rewards at 7-Eleven Earns 7-Select, 7th Cup

Retailer’s weeklong promotion rewards loyal customers for beverage purchase

7-Eleven 7Rewards 7-Select

IRVING, Texas -- Monday, April 11 through Sunday, April 17 is 7Rewards Week, when members of the convenience-store retailer 7-Eleven's customer loyalty program will earn stars toward free beverages and also get free 7-Select snacks and sweets.

During 7Rewards Week, members at participating stores will receive a free 7-Select food item valued up to $2 with any 7-Eleven cup purchase of coffee, 7-Eleven Chillers iced coffee, Slurpee and Big Gulp drinks. To receive the free 7Rewards Week offers, customers must have 7-Eleven’s free mobile app.

The free 7-Select offers will automatically appear as a coupon in the “Scan and Save” section of the app and will automatically be applied by scanning the member ID bar code.

7-Select is 7-Eleven’s line of private-brand products that include snacks, beverages, groceries, nonfood items and more.

7-Eleven has embarked on a storewide effort to ensure the best quality and taste for its 7-Select line of products. 7-Eleven is carefully selecting premium ingredients for its 7-Select line, and the more decadent or exotic, the better. Consumers are looking for, and expecting, better quality food and new taste experiences; with 7-Select products, 7-Eleven aims to give them what they want.

Customers can select 7-Select-branded food items such as candies, salty snacks, packaged bakery, cookies, yogurt bars and ice cream novelties up to $2.

“7Rewards Week lets customers completely customize the offer,” said Laura Gordon, 7-Eleven vice president of marketing and brand innovation. “As always, 7Rewards members can choose which cup size and flavor drink they want, and during 7Rewards Week, they can choose their favorite 7-Select snack, sweet or treat up to $2 to get free. That might mean coffee and a packaged bakery item, or Big Gulp and chips, or a Slurpee and sour gummi bears, and then something completely different the next day. All while earning six stars toward a free seventh cup.”

7Rewards counts every 7-Eleven beverage, hot or cold, purchased in a 7-Eleven cup toward the seventh free. Each purchase earns a star icon in the app. After receiving six stars, a “You’ve earned a free cup” notification appears in the app. The count starts over once the free beverage is earned. Links to Facebook and Twitter on the app’s home screen let the user tell their friends about their rewards.

The 7Rewards Week offer is limited to one free 7-Select food item up to $2 per transaction, and two separate transactions per day.

Irving, Texas-based 7‑Eleven Inc. operates, franchises and licenses more than 10,700 7‑Eleven convenience stores in North America. Globally, approximately 58,900 7‑Eleven c-stores serve customers in 17 countries.