Technology/Services

7-Eleven to Brand its ATMs with Citibank

Agreement includes fee-free services for Citibank customers

DALLAS -- 7-Eleven Inc. and Citibank just made banking more convenient by teaming up to offer free ATM services to Citibank customers in 7-Eleven stores across the United States.

Through the partnership, Citibank will brand ATMs in more than 5,500 7-Eleven stores in 31 states across the nation, giving Citibank customers access to a much larger network of surcharge-free locations in which to do their banking. Along with picking up their morning paper and coffee, Citibank customers can now withdraw money and transfer funds between primary checking [image-nocss] and savings accounts without a surcharge or foreign ATM fee at any Citibank-branded ATM at 7-Eleven stores.

In addition, 7-Eleven will soon be positioning itself to accept consumer bank deposits, beginning with Citibank. The goal is to offer customers easy-to-use, self-service options in convenient 7-Eleven locations.

"We realize our customers are busy and may not have a Citibank Financial Center nearby when they need to use an ATM," said Maura Markus, president of Citibank North America. "By partnering with 7-Eleven, we're increasing our ATM locations five-fold. This means greater accessibility and ease for our customers and 5,500 more locations for surcharge-free cash transactions."

"Both 7-Eleven and Citibank are convenience-focused and attuned to the needs of the on-the-go consumer," said Rick Updyke, 7-Eleven vice president of business development. "Now Citibank's current and prospective customers can step into a 7-Eleven across the country, conduct their daily financial transactions and satisfy their convenience shopping needs, at a place that's already part of their daily routine."

7-Eleven and Citibank will support the ATM launch with a cash-giveaway promotion in New York, Chicago, Las Vegas and San Francisco. Brand ambassadors at select 7-Eleven stores in each market will ride "rolling Citibank branded ATMs" to distribute mock Citibank Banking Cards redeemable for instant prizes with values up to $500 cash.

7-Eleven Inc. is the largest chain in the convenience retailing industry. Headquartered in Dallas, Texas, 7-Eleven operates or franchises more than 5,800 7-Eleven stores in the United States and Canada and licenses close to 22,800 7-Eleven stores in 17 other countries and U.S. territories.

Citibank is a member of Citigroup, a global financial services company.

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