This is the first international honor the company has earned for its July 2007 campaign in which 12 North American 7-Eleven stores were transformed into Kwik-E-Marts, the convenience store made famous by TV's The Simpsons and appearing in the movie. An 18-member jury, led by Armin Jochum, chief creative officer of BBDO in Stuttgart, Germany, [image-nocss] reviewed 1,103 entries from 54 countries in the category won by 7-Eleven.
Also this month, 7-Eleven and its advertising, marketing and public relations agencies received top honors from the Public Relations Society of America (a Silver Anvil) and in the Effies competition (marketing communications/ideas that work) for top retail integrated marketing campaign.
Other awards and kudos for the reverse product promotion that helped boost The Simpsons Movie first weekend box-office revenue beyond 20th Century Fox studio's projection included:
2 Gold Reggies and Super Reggie: Promotion Marketing Association's Promotion of the Year. 3 District Gold Addys (for advertising), 3 Regional Gold Addys and Regional Addy Best of Show and 3 Gold Addys in this month's national competition. Creativity Magazine 2008 Creativity Award. One Show Shortlist favorite in 2007. D&AD (design & art directors) Pencil Award nomination. DSVC (Dallas School of Visual Design) Best of 2007. Wall Street Journal No. 2 Marketing Idea of 2007. Dallas-based 7-Eleven operates, franchises or licenses approximately 7,600 7-Eleven stores in North America. Globally, it operates, franchises or licenses more than 34,300 stores in 14 countries. During 2007, 7-Eleven stores worldwide generated total sales of more than $46.6 billion.Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.