Technology/Services

7-Eleven Partners With Rapids

Deal with soccer team includes "The Corner 7-Eleven" in Dick's Sporting Goods Park

COMMERCE CITY, Colo. -- 7-Eleven Inc. has created a multi-year partnership with the Colorado Rapids soccer team that includes the creation of "The Corner 7-Eleven" at Dick's Sporting Goods Park and value-priced tickets.

The Corner 7-Eleven will be located in Sections 112 and 113 at the stadium, and fans can purchase $15 tickets for the special area at any of 330 7-Eleven retail locations in Colorado.

"Partnering with 7-Eleven and offering Rapids tickets in their stores gives us a phenomenal platform to reach new and existing soccer fans throughout the state. As a well-known brand with a huge influence, 7-Eleven is a perfect company to join with in 2013 and beyond," said Rapids president Tim Hinchey.

"Offering Rapids tickets to our customers is a great example of how 7-Eleven goes above and beyond for the people who come to our stores," said Jason Heffelfinger, zone leader for 7-Eleven stores in Colorado, Utah, Missouri and Kansas. "Customers will have the opportunity to experience professional soccer at the best price available and the convenience of buying tickets at any of more than 300 7-Eleven locations throughout Colorado."

The Corner 7-Eleven will seat approximately 880 fans, and the $15 ticket, which is available for all Rapids home matches, will be the lowest-priced ticket in the stadium. Fans can purchase a voucher at any participating 7-Eleven store, then redeem it at the Rapids box office for entrance to any game on a first-come, first-served basis.

Additionally, 7-Eleven locations throughout Colorado will have four enter-to-win sweepstakes opportunities throughout the season, with the winning package including VIP tickets to a Rapids home match, pregame sidelines passes and an authentic Rapids jersey.

Based in Dallas, 7-Eleven operates, franchises or licenses more than 10,000 7-Eleven stores in North America. Globally, there are nearly 50,000 7-Eleven stores in 16 countries. During 2011, 7-Eleven stores worldwide generated total sales close to $76.6 billion.

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