Technology/Services

Adrenity Surge

Roady's joins music, messaging service
BOISE, Idaho -- Roady's Truck Stops selected Adrenity Media Networks Inc. as its exclusive provider of music and messaging services for member locations nationwide.

"Adrenity is offering our member locations category-specific messaging to increase profitability. They understand our industry and offer our members tools to successfully build their businesses," said Scott Rhinehart, national program director of Roady's Truck Stops. "We look forward to this ongoing partnership."

Adrenity said its strength is its focus on its customers' needs to save money and increase [image-nocss] revenues. "Our targeted advertising solutions for convenience stores, truck stops and other retailers are low-cost and highly effective," said Bryan Gray, COO of Adrenity Media Networks.

Adrenity Media Networks was the 2009 winner of TechConnect's TechLaunch 6.0 competition for startup companies. The judges named Adrenity Media Networks the winner of the "Entrepreneur Idol" category and awarded the company the first-place cash prize sponsored by the Idaho National Lab of $10,000.

Boise, Idaho-based Roady's Truck Stops is the nation's largest chain of truck stops, catering to the professional driver and traveling motorist in 45 states with more than 300 truck stops and 150 other retail locations.

Adrenity Media Networks Inc., Meridian, Idaho, offers a national network providing background music and advertising in retail stores.

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