GAITHERSBURG, Md. -- Beck Oil Co. launched new mobile apps and website with OpenStore by GasBuddy this week.
OpenStore is a complete digital-marketing solution to help convenience-store owners and managers concentrate on reaching and rewarding their customers, without having to build and maintain IT systems. With OpenStore, Beck’s Stores now has the ability to reach customers through a branded mobile app, individual store webpages, mobile coupons and social media that includes Facebook and Twitter.
“We have recognized for years there was a need to update our website and incorporate mobile and social communication with our customers. Upon evaluating our options, it was apparent that OpenStore was the partner we needed to deliver the best end product,” said Bill Beck of Beck Oil Co. “Chris Bodas and the OpenStore loyalty team worked closely with Heather Smith, our director of marketing, to develop a solution to connect to our customers and build our brand. We are very excited about our new social, web, and mobile applications and look forward to our journey with these evolving, dynamic mediums.”
Jason Toews, cofounder and CEO of OpenStore, agreed. “We help our clients identify new opportunities, make choices between those opportunities and optimize their customer experiences to attain and sustain market leadership. OpenStore is a complete turnkey social technology solution that will support Beck’s strategies to reach their customers with targeted marketing and powerful messaging.”
Originally founded in 1939 by Earlene Becker, Beck Oil Co. owns and operates 18 convenience stores in Illinois and Iowa.
OpenStore by GasBuddy is a powerful solution that increases customer loyalty by providing much needed two-way communication between c-store owners and customers using leading-edge web technologies and custom branded mobile applications. The OpenStore dashboard makes it easy to collect customer feedback, manage social media, and deliver mobile coupons and marketing campaigns all from one location.
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