BP Launches Simpler Driver Rewards Loyalty Program

Features three card options for motorists

BP loyalty rewards (CSP Daily News / Convenience Stores / Gas Stations)

CHICAGO -- BP has launched what it said is a simpler Driver Rewards loyalty program. Motorists now can choose from three different cards, and BP-branded retailers now have an easier, more cost-effective program to manage.

“We’re proud to kick off the summer driving season with this updated BP Driver Rewards program, which we believe will please consumers and enable our retailers to bring them back time and time again,” said John Carey, vice president of sales and marketing for BP Fuels North America.

BP-branded retailers will now offer the three following card options:

1.BP Visa with Driver Rewards. Consumers looking for an all-in-one credit-card option can choose the BP Visa with Driver Rewards. Beginning in mid-2015, holders of the BP Visa with Driver Rewards will enjoy a best-in-class offer, earning 25 cents off per gallon for every $100 spent at a BP site; 15 cents off per gallon for every $100 spent in travel, dining and grocery; and five cents off per gallon for all other purchases, excluding purchases at non BP-fuel stations.

2.BP Credit Card with Driver Rewards. Consumers wanting a dedicated BP retail site card can choose the BP Card with Driver Rewards. Beginning in mid-2015, holders of this card will earn 10 cents off per gallon for every $100 spent on BP fuel.

3.BP Driver Rewards Loyalty Card. Consumers seeking to save on fuel without a credit option can select the free-to-join BP Driver Rewards loyalty card. BP Driver Rewards loyalty card holders will enjoy a special introductory offer where they can earn 25 cents off per gallon for every $100 spent on BP fuel, starting May 18, 2015, through Sept. 1, 2015, at participating BP stations. Consumers will have a full year to redeem these rewards.

“Consumers expect maximum bang for their buck and ease of use when it comes to loyalty cards,” said Doug Dryan, BP’s Driver Rewards loyalty program manager. “BP is answering that challenge by building a competitive, technically advanced rewards program around three distinctive card options that we believe can drive long-term business to BP-branded marketers.”

BP is partnering with Synchrony Financial to support the simpler BP Driver Rewards program with point-of-purchase (POP) merchandising, digital and traditional advertising and updated point-of-sale (POS) technology

“We’re excited to offer these enhancements to our Driver Rewards program while keeping the transaction fees for our retailers among the lowest in the industry,” Dryan said.

London-based BP is the single, global brand formed by the combination of the former British Petroleum, Amoco, Atlantic Richfield (ARCO) and Burmah Castrol. BP is a global producer, manufacturer and marketer of oil, gas, chemicals and renewable energy sources.

With U.S. headquarters in La Palma, Calif. (West), and Warrenville, Ill. (East), BP markets more than 15 billion gallons of gasoline every year to U.S. consumers through more than 11,000 BP- and ARCO-branded retail outlets and supplies more than four billion gallons of fuel annually to fleets, industrial users, auto and truck manufacturers, railroads and utilities.