PumpTop TV will feature national and localized content for Broadway and touring Broadway shows, with targeted theatrical content for the New York and Los Angeles markets. The [image-nocss] partnership will lead off with an inside look at the Tony Award-winning rock opera American Idiot, which is currently playing on Broadway. American Idiot tells the exhilarating story of a new generation of young Americans as they struggle to find meaning in a post-9/11 world, performed along with Green Day's Grammy-winning score. The Broadway Channel has provided a 30-second clip showcasing this new musical.
Shows that will be touring nationally will have local show date information in the banners, like Mary Poppins, which will be airing on PumpTop TV later this month. Mary Poppins is the Tony Award-winning musical that is currently on Broadway and also on tour nationwide.
Matthew Hege, vice president of The Broadway Channel, said, "We are excited about our partnership and for providing unique and entertaining Broadway content to PumpTV's...audience; we are engaging with Broadway audiences in all directions."
Doug Woo, executive vice president of AdtekMedia, the parent company of PumpTop TV, added, "It is extremely important for us to provide our viewers with dynamic and interesting content to make their experience at the pump entertaining, informative and enjoyable. We feel that The Broadway Channel is a perfect fit for PumpTop TV and allows us to demonstrate our unique ability to target specific markets with personalized content relevant to that area, especially in the Los Angeles and New York markets. PumpTop TV is extremely excited about the opportunity to partner with The Broadway Channel."
Irvine, Calif.-based PumpTop TV is a leading nationwide digital media network located at the pump. Used by major brands such as American Express, Gatorade, Dunkin' Donuts and Sony Pictures, PumpTop TV delivers a captive audience of millions of consumers each week via an engaging and fully programmed mix of entertaining content and advertising. The network is owned and operated by AdtekMedia Inc., a leading out-of-home digital media provider that combines inventory management and sales tools for out of home ad units and content insertion.
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