FAIRFAX, Va. -- Earlier this month, Exxon Mobil Corp. announced that the Victory Junction Gang Camp, a camp founded by NASCAR driver Kyle Petty and his wife Pattie to enrich the lives of children with chronic medical conditions and serious illnesses, was the recipient of a $25,000 donation resulting from a month-long, customer-supported convenience store promotion.
The donation was presented to Pattie Petty in ceremonies prior to the start of the NASCAR race in Atlanta on October 31.
Throughout the month of October, for every 44[image-nocss] -oz. fountain drink sold at On the Run and company-operated TigerMarket, Exxon Tiger Mart and Mobil Mart c-stores, ExxonMobil donated 5 cents to Victory Junction.
During the promotion, each 44-oz. collectible Coca-Cola fountain cup featured five members of the Coca-Cola NASCAR Racing FamilyJeff Burton, Kevin Harvick, Dale Jarrett, Kyle Petty, and Elliot Sadler. On the bottom of each cup was a CD-ROM created exclusively for the Victory Junction promotion. The CD-ROM contained highlights from the 2005 NASCAR NEXTEL Cup Series Coca-Cola 600.
The promotion was an exciting win-win for some well-deserving kids and our customers, especially those that are NASCAR fans, said Russ Ritenour, beverage manager for ExxonMobil Convenience Retailing. Not only did our customers get a great soda value, an attractive NASCAR-themed cup and highlights from a great NASCAR race, but they helped provide an exciting experience for children and their families who would not otherwise be able to attend camp because of their special medical needs.
Victory Junction is a member of actor Paul Newman's Association of Hole in the Wall Camps. It is supported solely by donations from individuals, foundations and corporations. No child or family has to pay to attend the camp. The camp, located in Randleman, N.C., opened in 2004. Information about Victory Junction Gang can be found at www.victoryjunction.org.
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