Pierce brings to Cardtronics a wealth of experience in the areas of marketing strategy and [image-nocss] communications. Prior to joining Cardtronics, he served as vice president of marketing strategy for FIS, a $5 billion publicly traded company providing payment and financial technology solutions for financial institutions and retailers. Prior to his role at FIS, Pierce held marketing leadership positions with Metavante Corp., Wausau Financial Systems and Journal Sentinel Inc., the largest newspaper in Wisconsin.
As the CMO, Pierce will report directly to the company's chief executive officer, Steven Rathgaber. Pierce will be based in Cardtronics' corporate headquarters in Houston.
"We believe that a focus on marketing is critical to the future success of Cardtronics as we look to leverage our tremendous installed base of ATMs to drive additional transactions and revenues while maximizing our financial and retail sales pipelines to drive organic expansion," said Rathgaber. "Tom's experience in marketing, advertising, brand development, sales support and consumer marketing will help Cardtronics realize the full potential of the opportunities before us."
Cardtronics operates more than 33,500 ATMs for its own account in the United States, the United Kingdom, Mexico and the Caribbean, primarily in retailers such as 7-Eleven, Chevron, Costco, CVS/pharmacy, ExxonMobil, Hess, Rite Aid, Safeway, Target and Walgreens. It also assists in the operation of more than 2,900 ATMs under managed services contracts with customers such as Kroger, Travelex and Circle K. In addition to its retail ATM operations, Cardtronics provides services to large and small banks, credit unions and prepaid card issuers allowing them to place their brands on more than 11,600 Cardtronics' ATMs and providing surcharge-free access through Cardtronics' Allpoint Network.
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