Technology/Services

Casey's Counts

Retailer among other chains partnering with Census Bureau
WASHINGTON -- Convenience chain Casey's General Stores Inc. and grocery chain Hy-Vee are among the Iowa companies that are partnering with the U.S.Census Bureau, providing space in their stores to answer questions about the 2010 Census, reported Radio Iowa.

2010 Census Partners are government, nonprofit, corporate or community organizations that have formally pledged their commitment to share the 2010 Census message and mobilize their constituents in support of the Census Bureau's goal of achieving a complete count.

Among [image-nocss] other companies listed on the Census website as Census partners are 7-Eleven Inc., Marathon Oil Corp., Pilot Travel Centers LLC and Valero Energy Corp.

Rich Gerdes of the U.S. Census office in Kansas City said Casey's will have "Be Counted" boxes with information about the Census. Part-time Census workers will staff "Quality Assistance Centers" in Hy-Vee stores throughout the region.

"If somebody has a question about 'Do I count my kid in college or not count them?'they can come to those sites," Gerdes told Radio Iowa. "We can give them an answer about how to fill out the questionnaire then."

The 2010 Census is a count of everyone living in the United States. By law, everyone in the United States, both citizens and noncitizens, must be counted every 10 years. Census data is used to reapportion congressional seats to states and directly affect how more than $400 billion per year in federal funding is distributed to state, local and tribal governments. The 2010 Census form is one of the shortest census questionnaires in history and takes about 10 minutes to complete. By law, the Census Bureau cannot share respondents' answers with anyone, including other federal agencies and law enforcement entities.Meanwhile, the 2010 Census Portrait of America Road Tour set out Monday from New York City's Times Square, launching a cross-country interactive experience designed to increase awareness and encourage participation in the nation's once-a-decade population count.

During the next four months, the tour will be part of the largest civic outreach and awareness campaign in U.S. history, stopping and exhibiting at more than 800 events nationwide. From local parades and festivals to major sporting events like the Super Bowl and NCAA Final Four, the Census Bureau will attempt to motivate America's growing and increasingly diverse population to complete and mail back 10-question census forms when they arrive in mailboxes March 15-17.

National partners associated with the tour include Best Buy, Google, Sprint, 3M, MTV, Telemundo, Black Entertainment Television, Country Music Television, Sesame Street and Valero Energy. These partners have pledged to help increase awareness about the 2010 Census and have each provided resources to make the Road Tour and the census a success.

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