IRVING, Texas -- Circle K Southwest, which is currently promoting its new "Cleaner Greener" advertising campaign, is featuring the new SoftWash XT friction rollover from Mark VII Equipment Inc., the U.S. subsidiary of WashTec AG of Germany, a leading supplier of solutions for the carwash business worldwide.
"We chose the SoftWash XT, in part, due to its highly efficient use of water during the washing process," said Brad Staab, carwash category manager for Circle K Southwest. "Our 'Cleaner Greener' ads are designed to educate consumers how we're making our stores more environmentally [image-nocss] friendly, so showing a customer washing his car in one of our SoftWash XTs while discussing the water saving benefits of our carwashes is a natural fit with the campaign."
Steve Robinson, director of marketing and product management for Mark VII, said, "The SoftWash XT uses our advanced friction technology and our proprietary SofTecs foam material to clean a car using as little as 15 gallons of water."
He added, "We have seen a dramatic shift towards the friction format since public attention on green initiatives took center stage last year. Savvy operators such as Circle K Southwest realize they can provide excellent carwashing results with less impact on the environment and lower operating costs using state-of-the-art friction technology, and we're pleased that they've chosen Mark VII as their supplier."The commercials can be viewed at www.markvii.net.
Headquartered in Arvada, Colo., Mark VII is a wholly owned subsidiary of WashTec AG of Germany, a leading supplier of solutions for the carwash business worldwide. The combined companies have a global installed base of more than 30,000 units and sell a complete line of touch-free and friction rollover, self-serve, truck and tunnel carwash systems, as well as ancillary products and services.
Circle K Inc.'s Southwest Division, based out of Irving, Texas, operates convenience stores in New Mexico, Texas, Colorado and Oklahoma. Laval, Quebec-based Alimentation Couche-Tard Inc., Circle K's parent company, has a network of 5,443 convenience stores in 11 large geographic markets, including eight in the United States covering 34 states and three in Canada covering 10 provinces. There are more than 2,100 Circle K stores across the United States.
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