LOS ANGELES -- Convenience TV Inc. has announced the appointment of Shane Arsens to the company's board of directors. In addition, Arsens has accepted the position of chief operating officer to handle the company's phased expansion plans for the Los Angeles, San Francisco and Seattle markets.
"Mr. Arsens was instrumental in enlisting the early client base for our TV network and will be a great addition to Convenience TV's rollout strategy, thanks to his extensive background and connections in the retail industry," said company president Norman Knowles.
Having spent more than 30 years in the hospitality industry, as an owner-operator of two major hotels and three restaurants, Arsens recognized the importance of advertising. His research of the Digital Signage Industry led him to co-found Global Fusion Media in 2006, where he helped develop its C-Store Network, later acquired by Convenience TV Inc., for U.S. convenience stores.
More recently, he has added his expertise to Global Bluenergy Inc., a company that developed a "waste-to-energy" method of sustainable energy.
Los Angeles-based Convenience TV is focused on the c-store industry and provides clients with an "in-location" TV network. The network is designed to deliver both entertaining content and targeted advertising on a demographic basis to each retail location. In addition, the network delivers promotional advertising tied to products within the retail location. The programming can be updated quickly and is tailored to meet the specific clients need for increased sales, customer enjoyment and brand reinforcement.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.