Technology/Services

Cumberland Farms Adding 600 Citizens Bank ATMs

Withdrawal-only units in New England, Mid-Atlantic, Florida
FRAMINGHAM, Mass. -- Cumberland Farms is partnering with Citizens Financial Group Inc. and self-service provider EDC to brand nearly 600 ATMs at the retailer's convenience store locations in New England and the Mid-Atlantic, as well as some locations in Florida. The ATMs will be surcharge-free for all Citizens Bank and Charter One customers.

"We are proud to expand customer convenience through this partnership with Cumberland Farms and EDC," said vice chairman Martin Bischoff, who heads consumer and business banking at Citizens Financial Group. "By partnering with a popular [image-nocss] convenience store chain such as Cumberland Farms, we are providing our customers the flexibility to access their money at even more locations throughout New England and the Mid-Atlantic. We are committed to providing our customers the ability to bank when and where it is convenient for them."

The new, withdrawal-only ATMs will display the Citizens Bank logo on the ATMs, welcome screen and receipts. The majority of the new Citizens Bank-branded ATMs will be located in New England and the Mid-Atlantic regions, making banking more convenient for CFG customers in Connecticut, Delaware, Maine, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island and Vermont. The remaining Citizens Bank-branded ATMs will be located in Florida.

Installation of the ATMs began in June and is expected to be completed by September 2010. The ATMs are owned and operated by EDC, one of the largest and most recognized nationwide service providers.

The additional ATMs at Cumberland Farms c-stores will bring the total number of ATMs available to Citizens Bank and Charter One customers to nearly 3,800. In March, Citizens announced a similar partnership with EDC and Sunoco to brand ATMs at nearly 500 Sunoco APlus Convenience Stores in 13 states throughout the East Coast. The additional ATMs at Sunoco APlus stores are now available to customers.

Framingham, Mass.-based Cumberland Farms is one of the nation's largest family-owned c-store chains. Operating in 11 states, its mission is to make life easier for its on-the-go consumers with its trademark Farmhouse Blend coffee and Chill Zone beverages, as well as fresh food, dairy products, snacks and gasoline.

The breakdown of Cumberland Farms ATM locations by market is Connecticut (60), Delaware (10), Florida (62), Maine (37), Massachusetts (194), New Hampshire (49), New Jersey (16), New York (75), Pennsylvania (12), Rhode Island (44) and Vermont (24).

"The addition of Citizens Bank ATMs in our stores is a natural way for us to make life a little easier for our customers," said Ari Haseotes, president of Cumberland Farms Retail Division. "The flexibility and convenience offered by this service is a natural extension of our pledge."

EDC, Walnut Creek, Calif., is one of the largest nonbank service providers in the United States, with approximately 4,000 turnkey ATMs and self-service kiosks in its nationwide network. EDC operates in all 50 states, processing millions of transactions each month. The company provides financial services programs for large retailers, regional banks and independent merchants whose customers want a quick, convenient and affordable way to access cash, pay bills and cash checks.

Providence, R.I.-based Citizens Financial Group is the second-largest in-store banker in the nation, providing customers access to seven-day banking and extended weekday hours at nearly 475 full-service locations inside grocery stores and other retail locations.

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