OAK PARK, Mich. -- Digital out-of-home TV provider Destination Media has launched the C-Store TV network in top U.S. media markets. It currently offers programming from companion network Gas Station TV and will soon feature unique content experiences. C-Store TV initially launches in Boston, New York and Los Angeles with 100 new locations.
C-Store TV programming will run on 32- to 37-inch LCD screens by LG Electronics, located in key high-traffic areas throughout the store such as near checkout and above beverage coolers and coffee stations.
In addition to the C-Store TV launch, [image-nocss] Gas Station TV is expanding into the Orlando market this week and will be in Phoenix and Seattle by early fall, increasing the network's presence to 22 designated market areas (DMAs). As Gas Station TV continues to acquire new markets, C-Store TV will align expansion with an equally aggressive rollout plan, the company said, giving Destination Media a reach of 300 million viewers annually.
"Similar to our rapid rollout of Gas Station TV onto more than 5,500 screens in two years, C-Store TV will expand to reach between 8 and 10 million impressions per month by the fourth quarter of this year," said David Leider, CEO of Destination Media. "The launch of C-Store TV is a direct result of the demand we are experiencing from convenience store retailers and major brand marketers to reach beyond the pump and provide access to the in-store point-of-purchase environment."
Gas Station TV offers Nielsen Media Research-verified viewership, demographics, dwell time, network size and recall data, and that same advertiser-trusted process will be applied to C-Store TV.
Oak Park, Mich.-based Destination Media is an active acquirer, developer and operator of digital out-of-home media networks. These networks transform daily consumer destinations to media environments to inform and influence consumers at a desirable point-of-purchase. Destination Media reaches consumers when they are mobile and can be influenced to take action at a nearby retailer in proximity, or to drive engagement for brand marketers. Current programming includes news and entertainment from CBS, sports from ESPN, and weather from AccuWeather.
Gas Station TV is currently on over 5,500 screens in more than 400 U.S. cities, including the top-12 U.S. DMAs as the preferred at-the-pump media partner at 13 of the nation's major gasoline retailers.
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