MERIDIAN, Miss. -- Deweese Enterprises and its Super Stop! convenience stores announced the winner of its 1,000,000th dollar loyalty reward program. The winner, who received $10,000, is a loyal user of the company's Seymore Rewards program.
This $10,000 give-away to the person who won the actual 1,000,000th dollar in Seymour Rewards was our greatest promotion yet through the Outsite Networks Loyalty System, said Super Stop! CEO Doug Deweese. What really made it exciting was that our employees just got so into this one. We projected this reward [image-nocss] would occur around February 21st, and it actually occurred late on February 13th. A lot more tags (memberships) were sold, sales were super, gallons sold never decreasedall in January and February. And we made one young lady [Brandi Jones] very, very happy.
Deweese added, The 1,000,000th dollar reward that triggered the $10,000 prize was a pack of crackers from Seymore Rewards partner Frito Lay. It goes to show you that even
small pack of crackers can pay off big.
The Seymore Rewards program is powered by Outsite Networks' In-Touch Loyalty Marketing System. The system allowed Super Stop! to communicate the 1,000,000th dollar reward promotion to its customers using targeted customized audio messages at the fuel dispenser based on customer and fueling status.
Bo Sasnett, Outsite Networks' vice president of sales and marketing said, Super Stop! is clearly a leader in loyalty marketing in the convenience retail market. With over 130,000 consumer members in only 43 stores, they continue to grow their program with innovative marketing. The program delivers sound financial results for Super Stop! and their vendor partners, and offers greater value to their loyal Seymore Rewards members.
Deweese Enterprises is a convenience store chain headquartered in Meridian, Miss., that operates 43 convenience stores in Mississippi and Alabama.
Headquartered in Norfolk, Va., Outsite Networks Inc. focuses on loyalty marketing technology specifically for the retail petroleum, convenience store and quick-serve restaurant markets. The company's loyalty marketing system utilizes RFID (radio frequency identification) technology to identify loyalty customers and uses audio to target market, promote and cross promote to consumers. The company's system enables retailers to implement and control their own loyalty marketing programs with powerful Internet tools and reporting.
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