Technology/Services

Flat Is Where It's At

7-Eleven offers lower-cost, rechargeable calling cards

DALLAS -- This month, 7-Eleven Inc. has begun offering what it says are low flat-per-minute rates for 41 variations of domestic and international long-distance prepaid calling cards, including two that are rechargeable.

IDT Telecom, Newark, N.J., is the provider of these integrated, low-cost calling cards, which offer consumers the ability to obtain minutes quickly by charging and re-charging the same swipe-activated card. IDT Telecom is a subsidiary of IDT Corp., an international telecom, entertainment and technology company.

Participating 7-Eleven stores will carry a rechargeable, cobranded IDT/7-Eleven Universal domestic calling card selling in denominations of $5, $10 and $20, and a rechargeable, cobranded $5 calling card designated for calls to Mexico. An assortment of regional calling cards that are tailored to specific demographics with average rates of five cents a minute or less also will be available in all 7-Eleven markets.

IDT offers an extremely competitive rate on prepaid calling cards, said Kevin Elliott, 7-Eleven's vice president of merchandising. These discounted cards provide added convenience for consumers along with fast loading, and recharging features and lower rates.

All of the domestic and international calling cards allow for phone calls anywhere. For example, the $5 rechargeable international calling card gives consumers approximately 90 minutes of talk time, offering a convenient, low-cost way to call Mexico. The cards contain local access numbers and 800 access numbers for long-distance calling. Rates vary by country for international calling.

The prepaid cards, which are swipe-activated by the store sales associate through the point-of-sale (POS) register. They have a 12-month expiration date from the time the card is first activated.

IDT Corporation, through its IDT Telecom subsidiary, is a facilities-based, multinational carrier that provides a broad range of telecommunications services to retail and wholesale customers worldwide.

Meanwhile, 7-Eleven Canada Inc. will launch a wireless service in November, reported the Globe & Mail. The service, dubbed 7-Eleven Speak Out Wireless, is being expanded into Canada after an extensive rollout last year in the United States by parent company 7-Eleven Inc.

7-Eleven already stocks its shelves with wireless prepaid plans and cellphones from the country's dominant carriers, said the report. Soon it will also offer its own prepaid wireless service, which will use Rogers Communications Inc.'s Fido network and Nokia Corp. phones.

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