The interview with Lady Gaga is just one of the features that PumpTop TV, in collaboration with Music Choice, is showcasing this month. Music Choice is a leading Video On Demand Network and music provider in the [image-nocss] United States. The PumpTop TV network reaches an audience of 12 million motorists each month. These special interviews are created exclusively for PumpTop TV by Music Choice.
PumpTop TV will also have the opportunity to demonstrate the capability to give their viewers a richer and more targeted experience by showcasing special localized content, provided by Music Choice, in their banners.
Christina Tancredi, Music Choice executive vice president, said, "Music Choice is not only a video and music network, we are also a content provider and always looking at new and innovative ways to reach our customers with captivating content."
Doug Woo, executive vice president of AdtekMedia, the parent company of PumpTop TV, added, "We are extremely excited about the opportunity to partner with Music Choice to bring exclusive interviews with some of the biggest names in the music industry to our viewers at gas pumps across the country. We continue to work with forward-thinking media companies to create and provide our viewers with fresh, dynamic and interesting content to make their experience at the pump entertaining, informative and enjoyable."
Music Choice, a multi-platform video and music network, delivers its music programming to millions of consumers nationwide through their TVs, online and mobile devices. Music Choice programs dozens of uninterrupted music channels; produces Music Choice Originals that feature today's hottest established and emerging artists; and offers thousands of music videos. Music Choice is a partnership among subsidiaries of Microsoft Corp., Motorola Inc., Sony Corp. of America, EMI Music and several leading U.S. cable providers Comcast Cable Communications, Cox Communications and Time Warner Cable.
PumpTop TV is a leading nationwide digital media network located at the pump. Used by major brands such as American Express, Gatorade, Dunkin' Donuts and Sony Pictures, PumpTop TV delivers a captivated audience of millions of consumers each week via an engaging and fully programmed mix of entertaining content and advertising.
AdtekMedia Inc. is a leading out-of-home digital media provider that combines inventory management and sales tools for out of home ad units and content insertion.
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