BIRMINGHAM, Mich. -- Gas Station TV (GSTV) has teamed with Chevrolet to create a first-of-its-kind content integration experience for viewers at the pump. The GSTV experience combines web content from Chevy's "Under the Blue Arch" campaign with exclusive Chevy-integrated weather forecasts from AccuWeather.
In the first GSTV/AccuWeather integration, the on-air meteorologist is seemingly caught humming the catchy new theme song for the "Under the Blue Arch" series as the report goes live. Quickly recovering, the meteorologist proceeds to introduce the local market weather report. In a second segment, the on-air talent plays off of a caricature drawing sight-gag from the Chevy video and previews his own drawing before leading into the local market report. Both content integrations are preceded by a 30-second web feature from the "Under the Blue Arch" campaign and followed by a regionally targeted 30-second, product specific ad.
"It is exciting to be able to participate with a campaign as unique and refreshing as Chevy's 'Under the Blue Arch' series," said David Leider, CEO of Gas Station TV. "The Chevy integration with AccuWeather on GSTV is just one very good example of how we can create distinctive solutions to help our advertising partners extend their marketing efforts. I am thrilled to have been a part of it."
AccuWeather has been a content partner for GSTV since 2006. The Chevy integration represents the first time the two have collaborated on such a deep level of content integration on behalf of an advertiser.
"We were excited when GSTV brought this concept to us," said Scott Homan, executive director of digital content, AccuWeather. "This integration helps further demonstrate our unique abilities to deepen consumer engagement on behalf of our partners."
The GSTV/AccuWeather integration is a significant strategic step for the network which also recently launched its **GSTV (**4788) mobile platform as part of its ongoing effort to provide its advertisers deeper customer engagement.
AccuWeather provides hourly forecasts for more than 2.7 million locations, with customized content and video presentations available on smart phones, tablets, wired and mobile internet sites and smart TVs and appliances, as well as on radio and television and in newspapers. It also delivers a variety of highly-customized enterprise solutions to media, business, government and institutions, as well as news and weather content and video for more than 50,000 third-party websites, including The Wall Street Journal, CBS News and The New York Times.
Birmingham, Mich.-based GSTV is a major national video network delivering the most viewers at the pump. The first Nielsen-audited and measured network in the gasoline space, GSTV has grown from a five-station pilot in Dallas to more than 31 million monthly viewers at the nation's leading gas retailers in more than 100 U.S. designated market areas (DMAs). Through its inOvationTV partnership with Wayne, a GE Energy Business, the network is on track to increase its monthly viewership to 70 million. GSTV is a tool for driving business for advertisers and increasing the revenue stream for gasoline retailers, while engaging consumers with exclusive content including news from CNN's Headline News, entertainment headlines from Showbiz Tonight, sports recaps from ESPN, business and personal finance reports from Bloomberg TV and GSTV's original social media program, Your Neighborhood, in addition to local weather updates from AccuWeather.
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