David Leider, CEO of Destination Media, said, "For 2009 budgets, our clients tell us they are looking for traditional TV alternatives that provide substantial, infallible criteria including a quality audience of engaged, purchasing adults, [image-nocss] third-party verified results and distribution to spread their message to the masses. For Gas Station TV, these principles are the DNA of our organization. We continue to invest in new distribution."
It is the only gasoline media network with verified audience measurement by Nielsen On Location, according to the company.
Gas Station TV works collaboratively with advertisers to customize the focus of their messages to the at-the-pump consumer. Advertisers can use their current TV assets or work with Gas Station TV to design and create custom messages for the network's viewers. With the expansion, advertisers can now take advantage of Gas Station TV's increased geographic footprint to further customize advertising messages by geography or demographics of the network's viewers.
By the end of 2009, Destination Media will reach more than 300 million viewers each year at the many away-from-home destinations in their lives through media including Gas Station TV and C-Store TV, the company said. These networks transform daily consumer destinations to highly sought-after media environments to inform and influence consumers at a desirable point-of-purchase. Destination Media reaches consumers when they are mobile and can be influenced to take action at a nearby retailer in proximity, or to drive engagement for brand marketers.
With an audience approaching 30 million viewers per month, Gas Station TV connects with captive consumers for four to five minutes during a natural pause point in their day. IP-based digital technology enables targeted messaging by time of day and geography to engage customers and enable marketers to connect with "on-the-go" consumers like no other media. Programming includes exclusive news and entertainment segments from CBS, sports from ESPN, and local weather from AccuWeather.
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